My last post was about spending some quality time in
the grocery store checking out nutrition labels and compiling a list of your
favorites to make future grocery trips quick and easy. Below are some health
claims that many companies and grocers slap on many products that have been
packaged and processed for consumer convenience. However, these claims can be
confusing and/or misleading depending on how much the consumer is knowledgeable
about what the USDA says a label can use the term if it fits certain nutrient
parameters.
Nutrient
Claims1: Generally speaking, if a package wants to claim that they have an
“excellent source of protein” for example, it has to have 20% or more of the
daily value.
Nutrient
Content Claim
|
What
the Claim Means Per Serving
|
High
(rich in, excellent source)
|
20%
or more of the Daily Value
|
Good
|
10%
to 19% of the Daily Value
|
More
|
Contains
at least 10% more of the Daily Value for vitamins, minerals, protein, dietary
fiber, or potassium.*
|
Light
|
Has
at least ⅓ fewer calories or 50% less fat.* If more than
half the calories are from fat, fat content must be reduced by 50% or more.
|
Less
or fewer
|
Has
25% less of a nutrient or of calories
|
Fat Claims1
Fat
free
|
Less
than 0.5 gram fat
|
Low
fat
|
3
grams or less total fat
|
Reduced
fat
|
At
least 25% less fat than the regular version
|
Saturated fat
claims1
Saturated
fat free
|
Less
than 0.5 gram saturated fat and less than 0.5 gram trans fatty acids
|
Low
in saturated fat
|
1
gram or less saturated fat & no more than 15% calories from saturated fat
|
Reduced
saturated fat
|
At
least 25% less saturated fat* and reduced by more than 1 gram fat
|
About trans fat2:
As of
January 1, 2006, all packaged foods including dietary supplements under the
jurisdiction of the Food and Drug Administration (FDA) must list the amount of trans
fat on the Nutrition Facts label. The trans fat amount is to be
listed below the saturated fat line and expressed to the nearest 0.5 g
increment when below 5 g and to the nearest g increment when above 5 g.
However, if
the total fat is less than 0.5 g per serving and no claims are made
about fat, fatty acids, or cholesterol content, there are two options for
declaring trans fat. The manufacturer may either list the trans fat
amount as zero (0 g) on its respective line or add a footnote stating “Not a
significant source of trans fat.”
Even though
scientific reports have confirmed the relationship between trans fat and
an increased risk of CHD, none have recommended an amount of trans fat
that FDA could use to establish a Daily Value (DV)3.
Sodium Claims1
Sodium
free or salt free
|
Less
than 5 milligrams sodium
|
Very
low sodium
|
35
milligrams of sodium or less
|
Low
sodium
|
140
milligrams of sodium or less
|
Reduced
sodium
|
At
least 25% less sodium*
|
Light
in sodium
|
At
least 50% less sodium
|
Salt
free
|
Less
than 5 milligrams sodium
|
Sugar Claims1
Sugar
free
|
Less
than 0.5 gram sugars
|
Reduced
sugar
|
At
least 25% less sugar*
|
Calorie Claims1
Calorie
free
|
Less
than 5 calories
|
Low
calorie
|
40
calories or less
|
Reduced
calories
|
At
least 25% fewer calories*
|
Fiber Claims1: (If food is
not low in total fat, the label must state total fat in conjunction with the
fiber claims.)
High
fiber
|
5
grams or more
|
Good
source of fiber
|
2.5
grams to 4.9 grams
|
More
or added fiber
|
At
least 2.5 grams more*
|
Cholesterol
claims1
Cholesterol
free
|
Less
than 2 milligrams cholesterol and 2 grams or less saturated fat
|
Low
cholesterol
|
20
milligrams or less cholesterol and 2 grams or less saturated fat
|
Reduced
cholesterol
|
At
least 25% less cholesterol and 2 grams or less saturated fat*
|
Lean Claims1
Lean
|
Contains
less than 10 grams total fat, 4.5 grams or less saturated fat, and less than
95 milligrams cholesterol
|
Extra
lean
|
Contains
less than 5 grams total fat, less than 2 grams saturated fat, and less than
95 milligrams cholesterol
|
Organic4: Below, I’ve listed the parameters for
packages that choose to wear the organic seal with the following labels
attached to it. People
who sell or label a product "organic" when they know it does not meet
USDA standards can be fined up to $11,000 for each violation.5
If the product want to claim:
|
Product:
|
|
"100 percent Organic"
|
Must contain 100 percent organically produced
ingredients, not counting added water and salt.
|
"Organic"
|
Must contain at least 95% organic ingredients,
not counting added water and salt.
Must not contain added sulfites.
May contain, up to 5%:
a. nonorganically produced
agricultural ingredients which are not
commercially available in organic
form; and/or
b. other substances allowed by 7 CFR
205.605.
|
"Made with Organic [specified Ingredient(s)
or food group(s)]"
|
Must contain at least 70% organic ingredients,
not counting added water and salt. Must not contain added sulfites; except
that, wine may contain added sulfur dioxide
in accordance with 7 CFR 205.605.
May contain, up to 30%:
a. nonorganically
produced agricultural ingredients. and/or
b. other substances, including
yeast, allowed by 7 CFR 205.605.
|
Some organic ingredients
|
May contain less than 70% organic ingredients,
not counting added water and salt.
May contain, over 30%:
a. nonorganically produced
agricultural ingredients. and/or
b. other substances, without being limited
to those in 7 CFR 205.605.
|
Light1: The term "light" can also be used to describe texture
and color, if the label explains the intent (e.g. "light brown sugar"
and "light and fluffy")
Healthy1: A "healthy" food is low in fat and saturated fat and
contains limited amounts of cholesterol (60 mg or less per serving) and sodium
(480 mg or less per serving). If it is a single-item food, it also must follow
the "10-percent" rule. This means that it provides at least 10% of
the DV per serving of at least one of these: vitamins A or C, iron, calcium,
protein and fiber.
Certain fresh, canned and
frozen fruits and vegetables and certain cereal-grain products are exceptions
to this rule. They can be labeled "healthy" even if they don’t have
at least 10% DV per serving of the above nutrients.
Meal-type products (e.g.
frozen entrees and multi-course frozen dinners) must provide 10% DV of two or
three of these: vitamins A or C, iron, calcium, protein or fiber, as well as
meet the other criteria. Sodium content cannot exceed 360 mg per serving for
individual foods and 480 mg per serving for meal-type products.
If a food is labeled
"healthy" or makes a health claim, it can’t contain any nutrient that
increases risk for disease. It must contain no more than 20% of the DV per
serving of: total fat, saturated fat, cholesterol, or sodium. Therefore,
low-fat and fat-free milks qualify to make the calcium and osteoporosis claim,
yet whole milk contains too much saturated fat to make that claim.
Natural: This buzzword has been
turning up left and right more recently on more packaging labels than ever
before, but guess what? “Natural” is not recognized by the FDA or USDA to be
any healthier or lower in fat, sodium, carbohydrates, etc. It is also not used
to necessarily define whether or not a product uses artificial ingredients,
pesticides, flavor enhancers, etc. This is why it is still important to read
the nutrition labels and ingredients on the back, just to make sure the wool is
not being “pulled over your eyes”.
For those who have been trying to
reach health and/or nutrition goals and have not seen results over a long
period of time, one might consider looking over the food package labels again
with this information in mind. And for everyone, watch out for misleading
claims and have fun shopping!
References:
1
Sizer, Frances and Eleanor Whitney. Nutrition Concepts and
Controversies, Ninth Edition. 2003.
*compared to the reference, or regular, food this would replace